Why No Dealer Website Should Be Without Automotive Live Chat Software

If you’re using your dealer websites as a marketing tool, there are certain things that it must have in order for it to serve its purpose. Some of the things that are frequently recommended are contact forms, inventory listings, and staff introduction pages. With the new age of internet marketing, it is also very important that your dealer website have an automotive live chat function.

We live in a time where the new form of ‘written communication’ has become the text message, instant message, and e-mail. Hardly anyone picks up their phone unless they have to, and written letters are a thing of the past. Marketing has become mostly internet focused, and the search for anything consumers are looking to purchase begins on the internet. This rings true for everything from toasters and televisions to houses and cars. It is essential now more than ever that your dealer websites are equipped and functional for today’s technologically savvy consumer.

Most dealers aim to have as much information on their website as possible to prevent customers from having any questions. Though this is an okay approach, there’s no way that you could answer every potential question that a customer may have. Also, you can’t assume that a customer is just going to pick up their phone and call you if they don’t see the answer they are looking for on your dealer website. This is where automotive live chat software becomes an essential tool.

When a customer lands on your dealer website, a live chat function allows you to announce yourself to your visitor. Just a greeting, your name, and the fact that you’re there to help can speak greatly to a visitor and shows that you care about, and acknowledge their presence.

An ideal dealership would be open 24 hours a day, 7 days a week to be available to all customers with all schedules and needs, but they’re not. However, your dealer website is open 24/7. If a customer has a question and it is after hours, who is going to answer it? Automotive live chat software enables a trained representative to be available at any time, day or night, to answer inquiries, collect information, and deliver the lead to your dealership. This feature ensures that your dealer websites are never left unattended, just as you would never leave your showroom or car lot unattended during business hours. Unlike your physical dealership location and staff, live chat representatives have you covered on and off business hours.

These days, customers are looking for things now. They are looking for instant gratification, and they do not want to wait for anything, including an answer to their automotive inquiries. Automotive live chat enables you to reach out to your customers and provide the instant answers that they so desire.

Leads produced from your own dealer website are of much better quality than those generated from third party lead sources. In order to capture these quality website leads, you need to have some sort of process in place that can track who came to your site, and what they were interested in. While analytical tracking can come in handy, there is no substitute for a real-time conversation that automotive live chat software enables you to engage in. Providing customers with an incomparable level of customer service will not only make them more willing to do business with you and provide information, but also make them more likely to pass on your dealership name to their friends and family and earn you referral business.

Automotive live chat software provides a proactive solution to engaging and capturing your dealer websites’ traffic and converting them into leads and sales. Without having a fully staffed and dedicated department to take care of this on a constant, 24/7 basis, you are missing opportunity after opportunity to get more quality leads and sales that are the building blocks to any successful dealership.

Home Automotive Lifts Make Repairs Easy

An auto lift is a vital tool for any automotive repair shop. It provides access underneath a car or truck, making repairs a snap. The most crucial element to consider when choosing an automotive lift is selecting one that meets your needs. You will save time and money in the long run if you put price aside and focus on choosing the auto lift possessing the key elements necessary for how you will use it. The following paragraphs detail the types of automotive lifts available.

Auto Lifts For Home Use

If you are seeking to perform automobile repair and maintenance in the same style as an automotive shop, you should consider purchasing a lift for your home garage. A home automotive lift is convenient and it increases your accessibility to making repairs to your own car. This investment can save you money long term as you will not need to take your vehicle to an automotive repair shop for repairs that you can make yourself since you have a lift in your own garage.

Home auto lifts include four posts that pneumatically lift your automobile, providing access to the undercarriage of your car for oil changes, transmission repairs, and more. Home automotive lifts also provide extra storage as you can elevate your vehicle when needed to increase floor space in your garage. Many people who collect antique vehicles use lifts to raise their collection so they can park their every day vehicles underneath.

Automotive Lifts For Automobile Repair Shops

Professional automobile repair shops, garages, and commercial facilities often choose heavier duty auto lifts. Standard models can have one, two, or four lifts, depending on the balance, weight capability, and stability required for the space available to house the lifting equipment.

Heavier lifts require a good bit more maintenance than home auto lifts due to the industrial use. Maintenance for these types of automotive lifts is best left to a professional who is familiar with the workings of the lifts and the proper maintenance of safety features.

One, Two, And Four Post Lifts

Most users find that one post lifts provide the best use of space. Two types of one post lifts include centered lifts and offset lifts. Centered one post lifts are stronger than offset one post lifts, but the offset version allows for parking a vehicle underneath a lifted vehicle, which provides a better use of the space available. Four post automotive lifts allow for the same underneath vehicle parking as offset one post lifts, but the four posts take up more space and require more power to operate. The main advantage of a four post lift over an offset one post lift is the amount of lifting power possible, four times more than a one post lift. The advantages and disadvantages of two post models fall in between the one and four post lifts.

Automotive lifts allow you to approach your vehicle from any direction, providing you with the access to make repairs only able to be done by an automobile repair shop in the past. Whether you seek an auto lift for your home garage or for your commercial repair business, there is a lift to suit your needs.

Automotive Scan Tools and Troubleshooting Your Car

Troubleshooting a vehicle should not be more trouble than it already is. Until the very recent past, a combination of intuitive guesswork, costly man-hours, and outright trial and error were the only available means for technicians to diagnose mechanical failure. The advent of computers changed this, making it possible not only to internally regulate automotive functions, but also to quickly and reliably diagnose problems with automotive scan tools that interface directly between machine and man, eliminating costly overtime and problematics in the process. Today’s automotive scan tools have evolved into highly sophisticated devices that can test practically anything under the hood. By reading data from the vehicle’s onboard computer and sending that information directly to the technician, an automotive scan tool can reliably and quickly diagnose a problem that would have taken hours or even days to manually troubleshoot in the past.

Whenever a car rolls into a shop these days, technicians start by checking the basics utilizing automotive scan tools specifically designed to check oil levels and quality, air bag functionality, and engine check lights. Almost every new car relies on an onboard diagnostic computer, or OBD, to report malfunctions in the engine and supporting systems.

This information feeds into a connector and reports data through a series of codes, referred to in the mechanical world as OBD or OBD2 codes. Before beginning any work under the hood, a technician must first collect this data with an automotive scan tool engineered to read and interpret the codes. Armed with accurate information, the technician can now begin the repair process without the excessive labor costs and possible damage than often resulted when trial and error troubleshooting ran into late hours and overtime in the past.